WHATSAPP 2018 PROFESSIONAL
Here are ten reasons why WhatsApp is failing to meet the needs of purely professional instant messaging. Well, let's start with the obvious one: professional use of WhatsApp is strictly prohibited, as stated in its terms and conditions: "You will not use (or assist others in using) our Services in ways that: involve any non-personal use of our Services unless otherwise authorized by us."ĭespite this, over 500m people are using WhatsApp for work purposes. So what's the problem? Why is WhatsApp not a good fit for professional users?
However, research carried out by Guild found that while 38% of professionals use WhatsApp for work purposes, a rather overwhelming 78% of these users want an alternative. Having launched its counterpart, WhatsApp Business, in January, Facebook is clearly aware of this. It's WhatsApp, then, which is left as a potential platform for fast, direct, and professional communication. My day is spent in mortal fear, worrying that I'm going to accidentally click away in Slack and forget what channel or DM that last important thing I forgot to mark for follow up was in.- Jensen Harris 14 March 2018 But these can become noisy and chaotic if required for the more social aspects of direct messaging within, and between, professional networks and communities. Slack’s myriad channels and functions are clearly popular for internal collaboration and tool sharing within teams. Yet the provision of a simple instant messaging platform, just for work, has yet to be perfected. The inevitable drive towards digital should be nothing but a blessing in terms of quick, easy and valuable communication amongst professionals. Although the introduction of instant messaging to our personal and professional lives is far from news, its role in the evolution and redefinition of the modern workplace is something that leaves more and more to be understood every day.
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